5 Essential Tips for Setting Up an Online Craft Business

1st December 2022 Crafts, Uncategorised

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If you have a crafting hobby, then there’s no reason not to consider turning it into a side hustle of your very own.

Taking up a part time profession on the side is a great way to earn a little extra money doing something that you love. Plus, you never know, what starts as a small business, could really take off.

We know that starting up a business of your own can be a daunting prospect, but if you’re looking to make a profit from your craft hobby, then here are just five tips to help you get started.

Photo by Annie Spratt on Unsplash

Practice Makes Perfect

Research into customer trends and preferences indicate that many are willing to pay as much as 17% more for handmade products, especially if they were buying for a loved one.

This is great news for your new crafting business; however, it also means that you need to practise your art. Remember, if customers are going to be paying more, they’re going to expect only the highest quality.

Ensure Quality at Every Step

Due to the importance of quality, it’s essential that you use only the best quality supplies in your crafts.

It can take time to find reliable brands that you love, but when you do, you’ll help to ensure that every item you make is as good as it can possibly be.

If you aren’t sure where to search, visit craft fairs and network with suppliers and other creators.  

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Consider Pricing Carefully

If you’re looking to turn your crafting into a small business, then pricing for profit is essential. You don’t only just want to cover your supplies, but you should also be accounting for the time you took to make each item, as well as adding a little extra on.

Customers are going to be willing to pay a little more for handmade items, so don’t be afraid to price your items right!

Set Up a Website

With more customers than ever before choosing to shop online, setting up a website for your business is essential.

Of course, when you start out you may want to use online selling platforms, however, if your business starts to grow, it might be time to call in some professional help.

Consider working with experts, such as those at Maratopia who offer web design in Leeds to ensure that you have a website that not only looks great but prioritises user experience to keep your customers converting.

Have a Social Media Presence

Being active on social media is a really useful way to get your products in front of potential new customers.

Not only can you post photos of new product ranges, but most platforms have a direct messaging feature that will allow your customers to reach out to you instantly with any questions they might have.

Have you set up your own craft business? Tell us how you grew your side hustle in the comments below!