5 Essential Tips for Setting Up an Online Craft Business
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If you have a crafting hobby, then there’s no reason not to consider turning it into a side hustle of your very own.
Taking up a part time profession on the side is a great way to earn a little extra money doing something that you love. Plus, you never know, what starts as a small business, could really take off.
We know that starting up a business of your own can be a daunting prospect, but if you’re looking to make a profit from your craft hobby, then here are just five tips to help you get started.
Photo by Annie Spratt on Unsplash
Practice Makes Perfect
Research into customer trends and preferences indicate that many are willing to pay as much as 17% more for handmade products, especially if they were buying for a loved one.
This is great news for your new crafting business; however, it also means that you need to practise your art. Remember, if customers are going to be paying more, they’re going to expect only the highest quality.
Ensure Quality at Every Step
Due to the importance of quality, it’s essential that you use only the best quality supplies in your crafts.
It can take time to find reliable brands that you love, but when you do, you’ll help to ensure that every item you make is as good as it can possibly be.
If you aren’t sure where to search, visit craft fairs and network with suppliers and other creators.
Consider Pricing Carefully
Customers are going to be willing to pay a little more for handmade items, so don’t be afraid to price your items right! When your items start to sell, then a global payment gateway by Unicorn Group can give you accurate, real-time transaction data from anywhere in the world on any device.
In addition to choosing a reliable payment gateway, it’s crucial to ensure your business complies with data security standards. Even small-scale sellers handling only a few transactions must prioritize security from the outset. If you’re accepting card payments, using PCI Compliant Payment Processors helps protect sensitive customer information and reduce the risk of fraud. PCI compliance isn’t just for large corporations – it applies to small businesses too, and taking steps to secure your transactions can build customer trust and help you avoid costly penalties down the line. Establishing strong payment practices early on will set the foundation for sustainable and secure business growth.
Set Up a Website
With more customers than ever before choosing to shop online, setting up a website for your business is essential. Start off by performing a domain name search to check if your business name is available.
Of course, when you start out you may want to use online selling platforms, however, if your business starts to grow, it might be time to call in some professional help.
Consider working with experts, such as those at Maratopia who offer web design in Leeds to ensure that you have a website that not only looks great but prioritises user experience to keep your customers converting.
Have a Social Media Presence
Being active on social media is a really useful way to get your products in front of potential new customers.
Not only can you post photos of new product ranges, but most platforms have a direct messaging feature that will allow your customers to reach out to you instantly with any questions they might have.
Have you set up your own craft business? Tell us how you grew your side hustle in the comments below!
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